OLLOCLIP // RE-BRAND
CHALLENGE:
How do you re-invent an original Kickstarter success story’s identity and align it with a younger, more social media driven demographic?
SOLUTION:
See What We See
We know what we’re selling, but what are we trying to say with our external communications? Benchmarking on the brand’s mission to incite creative expression through mobile photography, we took a pop culture approach to add color and personality while showcasing the product’s real life features and benefits. The brand relaunch was a 360° approach that included a new ID, a website focused on storytelling and a simplified shopping experience, packaging, a launch event at VidCon, branded and educational video content and digital media assets.
Olloclip’s brand relaunch secured product placement in major retailers like Apple and Best Buy.
