OLLOCLIP // EXPERIENTIAL STORYTELLING
CHALLENGE:
How do you engage a new audience to show the powerful and compact capabilities of photography captured solely on an iPhone?
SOLUTION:
A Gallery for Ants: Featuring Mobile Photography by Chris Burkard
An avant-garde miniature art exhibition during the US Open of Surfing at the beautiful Shorebreak Hotel in Huntington Beach, CA. Olloclip and award-winning adventure photographer Chris Burkard exhibited “The World’s Smallest Art Gallery” featuring Burkard’s photographs – all shot with an Olloclip lens – in shrunken form. Guests viewed the incredible coin-sized photos through an Olloclip Macro lens attached to a tethered iPod Touch.
The photo experience garnered positive coverage in media outlets like USA Today, The Inertia, Vice and The Hundreds.