INNOVA // BRAND RE-LAUNCH
CHALLENGE:
How do you re-capture lost market share as the industry leader in automotive diagnostic tool category?
SOLUTION:
Find the problem. Fix the problem.
By implementing a subtle Brand ID update and a simplified product story message, we introduced the all-new CarScan diagnostic tool range + RepairSolutions2 mobile app as the only complete solution from diagnosis to fix with the simple push of a button. New packaging, a redesigned website, updated in-store materials and full funnel digital media approach lead to nothing but success for Innova.
In Q4 2019, the brand has seen a 5x uptick in online conversions.
