SKULLCANDY // 360° INTEGRATED PLANNING

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CHALLENGE:

How do you introduce the monstrous bass of Skullcandy’s all-new Crusher headphone in an engaging and experiential format? 


SOLUTION:

Bass You Can Feel.

A 360° integrated approach targeting online, print, retail and influencer seeding utilizing iconic personalities and their experience trying Crusher for the first time. Key retailers received a special sensory experience in-store display equipped with Crusher headphones, a video monitor and a simulated vibrating footboard to demonstrate a complete sensory takeover experience.

For Skullcandy, the Crusher launch was one of the most successful launches in the company’s history.

 
 
 
Case StudiesTim DeBrincat