We know what we’re selling, but what are we trying to say with our external communications? Benchmarking on the brand’s mission to incite creative expression through mobile photography, we took a pop culture approach to add color and personality while showcasing the product’s real life features and benefits. The brand relaunch was a 360° approach that included a new ID, a website focused on storytelling and a simplified shopping experience, packaging, a launch event at VidCon, branded and educational video content and digital media assets.
