See What We See

Client: Olloclip
Creative Direction: Thatch Creative
Creative Director: Mitchell Hunt
Head of Marketing: Tim DeBrincat
Motion Graphics: Already Been Chewed

Project Included:
- Concept Development
- Video Production
- Photo Production
- Brand Audit
- Logo Design
- Website Design
- Social Creative
- Digital Creative
- Printed Collateral / Catalog
- Package Design

We know what we’re selling, but what are we trying to say with our external communications? Benchmarking on the brand’s mission to incite creative expression through mobile photography, we took a pop culture approach to add color and personality while showcasing the product’s real life features and benefits. The brand relaunch was a 360° approach that included a new ID, a website focused on storytelling and a simplified shopping experience, packaging, a launch event at VidCon, branded and educational video content and digital media assets.