Rediscover Your Brows

Client: Obagi
Creative Direction: Thatch Creative

Director: Paul Schulte
Producer: Evan Burgher
Producer: Tim DeBrincat
DP: Mikey Fetner
Edit: Grayson Guo
Photography: Matt Morgan

Project Included:
- Campaign Development
- Messaging
- Video Production
- Photography (Product)
- Photography (Lifestyle)
- Printed Collateral
- Social Creative
- Digital Creative
- Campaign Guidelines Booklet

From contoured jawlines and perfectly lined lips, to dewy highlighter and bold cat eyes—there are endless makeup trends that ride the ever-changing beauty waves of both social media and the red carpet. But there’s only one feature that has the power to completely redefine and transform your look with just a simple tint or tweeze: Eyebrows. They’re the defining shapes that present our eyes, gestures, and moods—playing a key role in the overall architecture of the face.