Chasen Marshall

Journalist, storyteller, and Oakley veteran Chasen Marshall joins Shady Characters for a deep dive into the power of storytelling, creativity, and staying curious. With a background in journalism and a decade-plus inside Oakley’s walls, Chasen has lived the evolution of content — from magazine features and surf trips to global brand films and NFL campaigns.

He shares how his early days as a writer and photographer shaped his approach to brand storytelling, why authenticity always beats polish, and what it means to lead creative work that still feels real in an algorithm-driven world. From documenting the rise of surf culture to helping Oakley launch products for the NFL and even NASA’s Artemis mission , Chasen’s work proves that purpose and storytelling can live comfortably inside the same frame.

The conversation spans his time as a surf journalist, his leap to Columbia’s journalism program, and his unexpected shift into brand storytelling — a transition that tested his sense of creative integrity and redefined what “truth” means inside a marketing department. He also talks about teaching his kids curiosity, the fluidity of surfing as a metaphor for creativity, and how each product — even a surf helmet — can carry a story worth telling.

It’s a thoughtful, grounded look at how journalism, marketing, and storytelling collide — and how to keep your craft honest in a world of short attention spans and quick wins. Whether you’re a creative, marketer, or storyteller yourself, this episode is a reminder that good stories never expire — they just evolve.