How do you engage a new audience to showcase the powerful and compact capabilities of photography shot solely on an iPhone?
A Gallery for Ants. An avant-garde, miniature art exhibition during the US Open of Surfing at the beautiful Shorebreak Hotel in Huntington Beach, Calif. olloclip and award-winning adventure photographer Chris Burkard exhibited “The World’s Smallest Art Gallery” featuring Burkard’s photographs – all shot with an olloclip lens – in shrunken form. Guests viewed the incredible coin-sized photos through an olloclip Macro lens attached to a tethered iPod Touch.
How to you demonstrate the monsterous bass of Skullcandy’s new Crusher headphone in a believable and experiential format?
Bass You Can Feel. A compilation of recognizable personalities and their experience trying a Crusher headphone for the very first time. Candid reactions were documented and shared through multiple marketing channels. Key retailers received a special sensory experience in-store display equipped with Crusher headphones, a video monitor and simulated vibrating footboard to demonstrate a complete sensory experience.